Sportco Limited

Welcome to Sportco Limited, located at 35B Hannigan Drive in Auckland, New Zealand. Formerly known as Serve Sports, we have been importing and distributing innovative sports brands to retail sports trade across New Zealand since 1972.

At Sportco Limited, our main objective is to surpass the expectations of our retail stockists. We achieve this through our unwavering commitment to exceptional service and our relentless pursuit of excellence in the products we source and sell.

Our dedicated team is equipped with the latest technological support and possesses extensive product knowledge. This ensures that they are able to provide first-class service to our stockists, keeping them informed with the latest product information through regular in-store technical sessions and hands-on demo days.

We firmly believe that the success of our business lies in the satisfaction of both retailers and consumers. That is why we prioritize building strong and valued relationships with our retailers and suppliers, based on honesty, integrity, and mutual trust.

With over 40 years of experience, Sportco Limited has established a solid foundation in the wholesale sports industry in New Zealand. We take pride in our reputation for delivering top-quality products and exceptional service.

Whether you are a retailer looking to stock our innovative sports brands or a consumer seeking the latest and greatest sports equipment, Sportco Limited is your go-to establishment. Visit us today and discover why we are the preferred choice for all your sporting needs.