Berton Furniture

Welcome to Berton Furniture, located in Penrith, Cassola Place, 39-40. As an establishment and point of interest in Australia, we pride ourselves on being more than just another Furniture Wholesaler. Our goal is to be outstanding in everything we do, helping furniture retailers make money and grow their business.

As a leading supplier to furniture retailers in Australia, our friendly team at Berton Furniture is equipped with knowledge you can rely on. We are big enough to manage huge orders, yet small enough to care about your business. Unlike others, we go the extra mile by providing same day dispatch for freight pickups and fast delivery service in the Sydney metro area. Our commitment to excellent customer service means that our knowledgeable and experienced team will assist you in getting the best and latest on-trend furniture products at excellent prices.

From supplying hundreds of chairs to office furniture stores and large retail furniture groups, to shipping one-off orders with a smile, we cater to a wide range of furniture retailers across Australia. Our aim is to wow our customers with exceptional service, whether they are independent furniture stores or the biggest furniture retail groups.

For the past 45 years, Berton has been a name to remember when it comes to everything seating. We specialize in connecting furniture retailers with quality products that are essential for their business success.

At Berton Furniture, we are entirely focused on our target customer, the furniture retailer, and do not get distracted by others. Our business has been built from the ground up to serve our target customer. We have created a detailed profile of our ideal customer, named Ben, who epitomizes the qualities we value. Ben is a furniture retailer who values good service and good products. He wants things done right and done fast. Every decision we make is guided by this detailed profile of Ben.

In addition to understanding the needs of our target customer, Ben, we also strive to know the needs of his customer, Jess. Jess is a 25 to 45-year-old homemaker who takes pride in her home, follows the latest trends, and has a good taste for furniture. She values good quality and affordability. Our detailed profile of Jess guides our decision-making process when sourcing products to supply to Ben.

Since 1975, Berton Furniture has been providing quality furniture to Australian retailers and their customers. We have grown to become a leading furniture wholesaler and one of the longest continually operating wholesale businesses in the Australian Furniture Industry. Our commitment to quality, expertise, and service has earned us a reputation as a trusted provider of furniture to Australian retailers and their customers. Our team travels the globe to bring on-trend, timeless, and traditional furniture pieces to the Australian retail industry.

At Berton, we understand the importance of our environmental and community impact. That's why we are dedicated to making plans to adopt and invest in more sustainable products and practices. For example, we source timber products from sustainable forests, recycle all cardboard materials, implement quality assurance processes, know our supply chain, and support various charities.

If you are in search of chairs, tables, lounges, armchairs, beds, bunk beds, or occasional tables, you have come to the right place. Explore our wide range of products, including the Chesterfield Arm Chair Lounge Blue & White Digital Print and the Urban Power Motion Electric Recliner Set in Charcoal fabric. At Berton Furniture, we strive to exceed your expectations and provide you with the best furniture options available.