Purely Diamonds (London)

"Highly recommend Purely Diamonds! I have been on a receiving end of A* service! I purchased an engagement ring in 2020. Clare was fantastic and helped me pick a ring which my partner loved and couldn’t be happier with it! And I even managed to pick the correct ring size without her telling me (I found it a big achievement). I’d get an engagement ring from Purely Diamonds again, if I could get married twice! Fast forward 2.5 years and we noticed a stone had come fallen out of the band (it happens of course). I contacted PD and I received a swift response and stated I should send the ring in and they’ll check it over. The same day PD received the ring, they checked it over and told me it will be done free of charge with a clean/polish and was then sent back within 2 working days. Within 4 working days it was sent, received, fixed and sent back to us. Of course… Royal Mail had messed up and hadn’t delivered the ring after they’d received the package at my Local depot After a couple days, I decided to contact Purely Diamonds to see if there was anything they could do. Alex and Clare were on the case straight away with frequent updates and ensured me it will be sorted no matter Royal Mails outcome. (Becoming slightly worried as we are getting married in 2 months and making a claim is not a quick process). The ring turned up in the end… thankfully. But I had no doubt PD would have sorted it quickly for us if needed. Everytime I had contacted Purely Diamonds, I’d always have a response in less than a couple of hours. Which makes a massive difference, when you can expect to wait days with other companies. Many thanks Clare and Alex for the amazing service and communication! Definitely recommend!"

"Purchased fiancées wedding ring from them, cannot fault the quality, the service was first class, I had ordered the ring the wrong size, let them know and they had it resized free of charge as they state. The ring comes in a box inside another gift box. The ring we chose is perfect, as described when purchasing it. I took their 12 month interest free finance, this was a straight forward process. You receive with the ring a valuation document for insurance purposes. Cannot recommend Purely Diamonds enough, professional, helpful, and we’re so happy with the quality of diamonds on the ring. Big thanks to Alex for your support with getting ring resized and sending us a multisizer to make sure we got the perfect size ordered second time round."

"Beautiful engagement ring from purely diamonds received on 23/1/23 :) Very happy! Significant day, significant place... and a gorgeous platinum diamond ring on my finger! Thank you very much Purely Diamonds team for the attention that they gave use while choosing the perfect ring and the amazing price. P.S. guys, Purely Diamonds have the best market price for rings - definitely choose them! I will recommend them to everybody! the ring is fantastic!"

"I found Purely Diamonds after looking for places with the best reviews online. I had already been to the Birmingham Jewellery Quarter and hadn’t found what I was after, even after going in 5+ shops. PD are based in London, I didn’t get chance to go to the store but the WhatsApp option was very helpful and talked me through everything, gave me advice and their opinions upon asking(sometimes this really helps). Alex took the time to show me through all the settings I was deciding over and also showed me diamonds very similar to the one I was after so I had a clear picture of what I would be getting. Swiftly answered all my questions daily, brilliant customer service from start to finish and I was only a virtual customer. The ring came as promised and was perfect! Would recommend 100%, Thanks."

"I was very impressed with the quality of the diamond halo cushion style platinum ring I bought from Purely Diamonds. And the service has been amazing from the moment I placed the order to when I came in for a (free) resizing. Clare and Fatima have been absolutely fenomenal. Finally, Purely Diamonds was the only company able to commit to a very tight deadline at the time I made the purchase. 5 stars for ring quality, order processing and customer services."