Sports Direct
About the Business
Welcome to Sports Direct, your one-stop shop for all things sports and fitness! Our location at Unit D, Brent Cross Shopping Park, in London NW2 1LW, United Kingdom, offers a diverse range of high-quality products including bicycles, clothing, footwear, and more. Whether you're a seasoned athlete or just starting out on your fitness journey, we have something to suit everyone's needs.
Our extensive collection of bicycles includes mountain bikes, road bikes, and hybrid bikes from top brands such as Raleigh, Diamondback, and Muddyfox. We also offer a range of accessories such as helmets, locks, lights, and water bottles to ensure your cycling experience is a safe and comfortable one.
For those looking to up their style game while working out, Sports Direct has got you covered. Our clothing store features a wide variety of activewear, including workout and yoga pants, tanks and tees, jackets, and hoodies. We also have a great selection of trendy athleisure wear that can be worn both in and out of the gym.
No outfit is complete without the right shoes, and at Sports Direct, we have plenty of options to choose from. Our shoe store features trainers and sneakers for every kind of activity, including running, football, and basketball. We carry top brands like Nike, Adidas, Puma, and Fila, so you can be sure you're getting the best quality footwear on the market.
In addition to being a premier bicycle, clothing, and shoe store, Sports Direct is a must-visit establishment in the Brent Cross Shopping Park. With knowledgeable and friendly staff, you can be sure you're getting expert advice and guidance on all your sports and fitness needs. So why not visit us today and discover how we can help you reach your full potential?
Photos
Location & Phone number
Unit D, Brent Cross Shopping Park, Tilling Road, London NW2 1LW, United Kingdom
Hours open
Monday:
9:00 AM - 9:00 PM
Tuesday:
9:00 AM - 8:00 PM
Wednesday:
9:00 AM - 8:00 PM
Thursday:
9:00 AM - 8:00 PM
Friday:
9:00 AM - 8:00 PM
Saturday:
9:00 AM - 8:00 PM
Sunday:
Closed
Reviews
"Worst company I ever seen. No refund?! Is that a joke? Are we living in another country? Cause as long as I know all big brands have refund. We accepted your policy and got a gift card instead. Used gift card and our order got lost?! After over a month wait you telling us you refunded the money again to that gift card we used and got rid of? Is this a joke? Why would we keep a used gift card and why would you send the money to that account without talking to us? All you said is sorry we can't do anything which means our money is gone but listen I'll take legal actions so don't worry this time I'll make sure you refund that straight to my bank account. Horrible customer service and horrible company."
"Terrible!!! Incredible!!! We (4 of us) came to Game store in Sports Direct Brent Cross at 17:30 and found the game called "the last of us, part 2" at 8.99. We took it to the counter to purchase, and the lady at the till told us it would take her 20 minutes to finalize because she had it on delivery but need to put it on the system, so we can take it at 17:50... We said ok, and we stuck around at Sports Direct (which is where they are located). We return as agreed at 17:50, and she tells us the price is now £29.99!!!! I thought it was a joke, but it wasn't.... and when we questioned it, the 2 staff there said they know it is not right, but they do not have the power to override when the price difference is so big... I mean come on, I told them it is not a matter of amount, but it is a matter of principle and ethics.... and you should speak to your supervisors... they said it wouldn't make a difference, and it has happened with them many times before... I said so you disrespect people's time, and all you can say is you know it is not right but your company won't do anything about it... Really shocking.... if this is how GAME expect to do business and have 0 respect to customer service and cannot honour their own labels, I think they have to be ashamed of themselves.... Really unbelievable! I still cannot comprehend that.... By the way, Sports Direct will also have to deal with this review.... because hosting them in their store and then saying it is a "different business, nothing to do with us" is not good enough in my opinion... they cannot be partnering on floorspace and not partnering on liabilities when such problems occur!"
"Very disappointed and let down by the management at the Brent Cross branch. There are inconsiderate and incompetent managers who run the store which is evident that they clearly do not want to be there and is confident and promotes complaint being made against them. It is clear that they have gotten away with so much in the past to promote customers to make complaints as well as being sarcastic. Staff are abused by the managers. I have witnessed staff been shouted at and staff fear and feel intimidated which is unacceptable. Bryan and Sammy as well as the supervisor, are all arrogant and rude, extremely aggressive as they like to raise their voice when explaining consumers rights. I am still shaken by the incident which took place between myself and Sammy whereby, he used a massive trolley stacked with empty show boxes as a way to try and bully me to prevent me from speaking to the staff member all because he wanted the staff to cash out. Sammy is very violent, aggressive and uncontrollable in his behaviour and do hope that this is seen to immediately. Bryan is very ignorant and lacks the ability to conduct himself in the work setting and also lacks professionalism. There has been a conflict of interest as Bryan states "Sammy is a very good friend of mine". I have never had to go through such thing at any other shopping store and is extremely let down. Something needs to be done about Bryan and Sammy behaviour immediately."
"Not impressed at all with the management at the Brent Cross branch. Rude, degrading and disrespectful managers managing the store. Bryan and Sammy are an absolute disgrace to the company and should not be representatives for the company. Just a bunch of managers who act as if they own the store and has allowed their profession to get the better of them. Bryan is very arrogant, argumentative, patronizing as well as intimidating and lacks basic mannerisms. Whilst in a mid conversation with him regarding an item with a price change he walked away although I explained that I have not finished with my concerns he replied "well I am done with you". Absolutely appalling service and the management there needs to be trained or have certain members to be dismissed. Not to forget to mention the supervisor as well who is also very argumentative. Did not manage to get his name. Mike Ashley, you could do with better employees who are actually interested in the company and is able to represent it with pride and confidence instead of laziness and disrespect. I doubt it very much I will be coming to shop again at the Brent Cross branch as my experience has really out me off. One star is only being given as there is no other option."
"There should be an option for choosing no stars. Absolutely appalling service provided from manager Sammy. Very rude, arrogant, argumentative as well as extremely violent and aggressive. I witnessed him being rude to a lady, forcing a trolley in her way whilst she was speaking to a staff member which he was also houting at this employee. The lady tried to explain that she was speaking to the employee and what he done was rude. Sammy disregarded what she was saying and shouted at her telling her to wait. When another customer started recording his behaviour he accused the customer of intimidating him. He is uncontrollable and was very confident in having a complaint made against him, pleading for one to be made. I cannot believe such staff is even allowed to represent Sports Direct. No one should ever have to go through what the lady went through neither should any customer have to witness this and really do hope that something is done about this."
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