Gudrun Sjoden 65-67 Monmouth Street, London WC2H 9DG

"My wife has always dropped by this very interesting Swedish clothing shop and here we were in London and her focus on natural materials..the warmth that this store brings to its customers can be easily witnessed..I sat in a chair and watched several women discuss fabric and design and provide positive insights as a piece of clothing is chosen to wear.."

"Very underwhelmed I was looking forward to the visit - felt very flat atmosphere in the shop - I have bought in the past a vast amount of clothing on their website - so was excited to have a brouse - poor lightning -no one really interested in engaging with us . I hear the Green Street shop in America is a great shop to visit - alas to far for me !"

"Like going in to the store as you just can’t judge the feel of fabric and fit from the catalog. Besides, there’s an extra £10 to pay on returns apparently for online shoppers. Prices getting a bit high for me and despite a big spend in store, they refused to give me a bag unless I paid £1 for a printed one!! They have no alternative bags, so if you have a big pile of clothes, best bring your own!! I think they should continue to supply the fabric ones for over £50 purchases or offer a paper or recycled plastic one"

"I visited my favourite store after nearly 2 years. As usual the store was meticulously maintained and tastefully decorated, clean and tidy. Fresh flowers adorned all corners and the range was as usual, vibrant, colourful and uplifting. Staff is incredibly helpful and friendly and always willing to recommend, cardigans and accessories that might help create your own style. Their home section was also well stocked and colourful. If you are into sustainable fashion, artistic and love colours, this is a store to visit. Can't recommend enough."