Élan Formals & Boutique LLC

"This place is amazing! The service is incredible, the girls work with you to find exactly what you need. From dresses to earrings to shoes, They will have you looking perfect for your event!"

"No negative stars, so I chose one. The negative reviews are NOT false and are NOT lies. First visit, got highly reprimanded because we did not like the dress the store picked for my daughter. The owner became extremely defensive because we didn’t really like the dress she chose. Extremely rude. Made the mistake of a second visit a year or so later, just to look because there are not many pageant stores close by, and both children who were looking for dresses were screamed and yelled at by owner because they couldn’t find anything like they wanted and one of them mentioned to the other maybe they could check The Clothes Tree in Birmingham. Owner and daughter went nuts because how dare my daughter mention another store in their store….they just kept screaming and yelling. Girls left crying. WILL NEVER GIVE THIS STORE ANY OF MY MONEY!! I will NOT respond to owner’s reply if there is one. Drive hours to another store if you have to. The trauma to your children is not worth it!"

"After a problem with my daughters original prom dress purchased elsewhere, these lady's were able to save the day at practically the last minute with a new dress in a color she wanted. They were also able to do a minor alteration so the dress fit better."

"The owners know what they are doing! They have great taste and will go out of their way to not only give you the look you desire, but they are also accommodating to your schedule. We have NEVER had a bad experience here and we’ve used them for everything.... prom, pageants, work, gifts! They really do dress the best!! I definitely recommend shopping at Elan!"

"If I could give one star, I definitely would. My daughter has never been "prom dress shopping", so this was a special event for her. We drove 2+ hours to Elan, and we were greeted as we entered the store. Everything else from that point was terrible. My daughter tried on several gowns and the salesgirl held the train on each dress as I took a photo of my daughter in it - never one time did she ever ask us not to take photos of the gowns. After my daughter had tried on about 4-5 dresses, one of the other salesgirls commented "we don't really like for y'all to take photos of the tags", to which I said I was sorry and we stopped taking photos of the tags on the gowns. I was unsure why, but I assume it is because their gowns are marked up well over retail. After my daughter tried on 1-2 more gowns, an older lady walked over to us and very rudely yelled at my daughter if she was taking pictures she would have to delete all of them before leaving the store. She also said "I know two of my girls have already told you to stop taking pictures". This is untrue, as the only person who had previously said anything was the salesgirl (not ours) that said not to take photos of the tags. I could see my daughter was very visibly upset, so we said thank you and left the store. They lost my business forever, as well as everyone I know that I can tell about our experience. My daughter commented when we left that she never wants to go prom dress shopping ever again, so I am really upset that these incredibly rude girls have ruined this experience for my daughter."