The Diamond Shoppe 2021 San Elijo Avenue, Encinitas, CA 92007

"We chose Diamond Shoppe for both my engagement ring and our wedding bands and we are so happy with how everything turned out! The shop is small but has a great selection of engagement rings and wedding bands so you can try on a lot of different styles to figure out what you like best! Dragan was very patient in helping us find and customize the perfect rings for us. The rings were ready pretty quickly and are absolutely beautiful! So excited to wear these rings for the rest of my life."

"My husband and I had our wedding bands made here. Dragon was great and was really helpful in providing different options and the pros and cons for each. He made me a simple gold band to match my engagement ring as well as a custom channel set citrine band (my husband’s birth stone). We’re both really happy with our rings! Dragon also said we can come in to get our rings cleaned anytime!"

"Dragan is the absolute best. I was having a terrible experience elsewhere and he turned everything around! I love how Dragan is super chill and easy to talk to, transparent and very honest with pricing. His pricing is the best you can get. Will forever buy all my jewelry from The Diamond Shoppe! Can't wait until I have an excuse to go back haha Thank you so much Dragan!"

"Dragan isn't just a professional who sells fine jewelry, he's a master in his field. He's patient, honest, and he'll go out his way (when possible) to satisfy the needs of his customers. I wholeheartedly recommend him, and wouldn't hesitate to do business with him again in the future."

"When I started looking into engagement rings, a family friend highly recommended Dragan at The Diamond Shoppe. I cannot thank that friend enough for the recommendation! Dragan was very patient and knowledgeable while we crafted the perfect ring for my fiancé. We made numerous design tweaks but I never felt pressured or rushed to decide. Dragan came up with several diamond options that fit my budget and that would be best showcased by the design of the ring (low and widespread). The end product was a custom, one-of-a-kind ring for a one-of-a-kind person. She loves the final product and always gets complements on the sparkling beauty of the ring. Thank you Dragan!"