The Diamond Ring Company 230 Great Mall Drive, Milpitas, CA 95035

"Kevin was a great help with the process of understanding everything about engagement rings, and through the entire customization process. Communication was easy, as I could call or text at any time and get updates every step of the way. Kevin made it easy for someone with no knowledge at all of jewelry and diamonds and was extremely friendly and helpful."

"I’ve always liked this company and this is my first at the the Eastridge location. Asked me to come in on Tuesday to pick up two rings I already paid for. It’s a 40 minute drive and when I arrived they said they closed early although everyone was standing around in eye sight. Would not let me pick up rings on scheduled day. Waste of my time and money. I’ll keep going to diamond ring co. But definitely not this one again."

"I recently just made my biggest jewelry purchases at this jewelry store in the Great Mall. I have shopped here before. The Jewelers and staff are awesome. I would not have been able to get these fine pieces without Abid and Isaq’s help with the substantial discounts they gave me. I can’t wait to get my next timepiece here. Thank you Abid and Isaq for your help and expertise. Merry Christmas!"

"This is one of the nicest and most sincere jewelry companies I’ve encountered, I had a lot of customization and modulation requests which were easily arranged for free. Staff is friendly, superb in terms of service and communication - shout outs to Ariacelle, Hasan, others not mentioned, et al. I was amazed at how fast they customized both rings for me and her! Last but not least, they care about you and provide continuity of service."

"Loved the whole experience. The manager assisted us with our shopping. I explained to him that I am shopping something special for my sister and want to buy earrings within a price range. He searched the gem stone based on her birth date and guided us to beautiful earrings. He then proceeded to help us explore other options as well. The earrings came in a beautiful wooden box with company’s logo on it as well as a tiny blue light within the box that showers light on the earrings so that even in the dark people will be able to appreciate the product they purchased. His assistant was thoughtful in asking me on what’s the occasion and made sure I am ok with the “black” color gift wrap. That was sweet of her. Not many people think of the “color traditions” ... and this small gesture touched my heart too. All in all... great place to go to if you want to have good experience and nice jewelry to add to your collection."