The Health Insurance Store
7447 University Avenue, Middleton, WI 53562
Hours open
Monday:
9:00 AM - 4:00 PM
Tuesday:
9:00 AM - 4:00 PM
Wednesday:
9:00 AM - 4:00 PM
Thursday:
9:00 AM - 4:00 PM
Friday:
9:00 AM - 1:00 PM
Saturday:
Closed
Sunday:
Closed
Photos
Location & Phone number
About the Business

The Health Insurance Store, located at 7447 University Avenue in Middleton, Wisconsin, is Madison’s top choice for assistance with Medicare and Affordable Care Act plans. As a health insurance agency, we offer a wide range of services free of charge, including assistance with purchasing Medicare, Individual & Family Coverage, and Employer Group Plans.
At The Health Insurance Store, we have reimagined the experience of buying health insurance. Our office environment is friendly and relaxed, with experienced advisors dedicated to helping you find the right coverage for your needs. We are not salespeople, but rather advisors who truly care about our customers. We provide advice based on your health needs and budget in a zero-pressure environment.
When you purchase an insurance plan through us, you can be sure that you are getting the lowest rate available for that plan, with no additional fees included. We simplify insurance without limiting your options, offering over 50 plans from local HMOs and national carriers.
Our commitment to our customers doesn’t end when you leave our store. We provide ongoing support and service throughout the life of your policy. As a community leader, we partner with trusted insurance companies like Dean, Quartz, GHC, and WPS.
Our customers have praised us for our knowledgeable and patient advisors, as well as our ability to simplify the insurance process. Whether you are in Madison, Sun Prairie, Verona, Middleton, Fitchburg, Cottage Grove, or beyond, The Health Insurance Store is here to help you navigate the world of health insurance. Contact us today to schedule an appointment or visit our website to leave a review of your experience with us.
Reviews
"Working with Steve from the Insurance store was great. His knowledge about the plans was deep. The anxiety we had going into this process was immediately gone. Turned out to be a very pleasant process. If you need help, call Steve at the Insurance Store."
"Five stars for Steve at the Health Insurance Store! He made choosing a Medicare supplement plan easy and stress-free. Knowledgeable, thorough, and patient, he answered all my questions and helped me find the perfect fit. Highly recommend!"
"Steve Moritz helped me navigate this Medicare challenge and he predicted it perfectly each step as we moved along -and in the briefest amount of time. I can say I truly better understand what is and is not at stake with all aspects of my health care moving forward...I highly recommend his Insurance know how and services. Patrick"
"I had the good fortune of working with Senior Advisor Steve Moritz at The Health Insurance Store who assisted me in understanding Medicare and how to best choose my Medicare Supplemental plan. Steve was quite helpful by explaining the details and intricacies of my choices, while also being very accessible via emails and phone calls. I am very appreciative to have had Steve guide me through what at times seemed rather bewildering with the number of options and the terminology. Thank-you Steve!"
"Originally my husband and I used The Becker Agency (The Health Insurance Store) to find a health plan for our business. When my husband turned 65 we went back for a Medicare supplement plan. I followed three years later. That is several years worth of experience with this agency! They are AWESOME. They take all the guesswork out of choosing the right plan for you personally. We told Aaron what we needed and he laid out the insurance options, their pros and cons, and most importantly price! It was an easy decision. I cannot imagine trying to find my own way through the health insurance labyrinth when the choices you make can be life changing. Over a year and a half after Aaron helped me with my supplemental plan, I had a question about my drug benefit. He responded the NEXT DAY with the best plan for me (I already had it). Do not "go it alone" when making health insurance decisions! Not when Aaron is available - for free!"
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