Little Victory Wine Market 960 South Coast Highway 101, Encinitas, CA 92024

"I went in there last evening for the first time. The positives: I was struck by the charm of the place. It gave off the vibe of a perfect one-stop shop for a delightful picnic. The negatives: Sadly, the people factor was missing. The young man behind the counter was preoccupied with his laptop and didn't even bother to say Hello. I looked through the wines, trying to get a sense of what the owners were trying to curate for their store. Because the first few bottles I saw happened to be French wines, I asked the young man if all the wines were French. His reply, in a disdainful tone, was dismissive - of course not, there are wines from all over. Back to his laptop he went. Not even a "here, let me show you how the wines are organized," forget offering to tell me a little bit about the store and its concept. I went in there excited to get to know this business and wanting to buy wine. I left feeling slighted and, ultimately, grateful that 3rd Corner welcomed me with open arms. Cute as this place is, I will not be back."

"Such an amazing spot with the sweetest owners! Went in for a bottle of natural wine - great selection and adorable housewares"

"I've only popped in twice but had a positive experience both times. The aesthetic of the store kind of hugs you. It's a light, airy, positive vibe atmosphere that invites your curiosity and tempts you to linger and peruse the wine shelves and other offerings. On the second visit, I met Lindsay who is very well informed about the unfiltered wines the market carries I asked her to share about the sparkling bottles and she provided just the right degree of detail. I felt like I got to enjoy a mini wine tutorial. I took home a bottle of sparkling Italian Bianco Emilia. We'll see how it is once I've chilled it and given it a go."

"So stoked to have a natural wine shop right down the street in Encinitas! Awesome selection and the owner was super welcoming. They offer a nice / tasteful selection of other stuff as well like cheese, home goods, etc. Will definitely be back!"

"Love coming in here! Delightfully curated wine selection along with a small assortment of other food & kitchen items. The owner brings great wine recommendations and you can see the care put into wine purchasing. Always a fun stop!"