Emporium

"This is the primary gift shop in Magic Kingdom. It is located on Main Street USA shortly after you come through the main entrance of the park. It is by far the largest gift shop in Magic Kingdom as it stretches along almost one entire side of Main Street USA. This shop has all kinds of merchandise: clothes, toys, snacks, souvenirs, etc. Also, the inventory is frequently changing for seasonal merchandise as well as whatever else they are currently promoting. This is definitely the shop you want to check out if you're looking to browse general Disney merchandise."

"We were at magic kingdom over the weekend and someone stole my daughter's Minnie 100 doll that she got the day before. Long story short, we went to buy a new one and it was sold out. Chad at the Emporium went ABOVE AND BEYOND to help us find a replacement. He called several parks and resort gift shops until he found one and put a 24 hour hold on it so we could grab Minnie before heading home. THANK YOU CHAD and Saratoga resort❤️"

"The Emporium on Main Street USA is one of the best Disney shops at Walt Disney World. There is something for everyone here, from toys to clothes to kitchen ware to seasonal items and much more. A great spot to browse when it's not too crowded (but it can get overcrowded at times)."

"My favorite shop at Disney World. It has everything! The shop is huge and have at least 3 entrances, one easily accessible in the front as you enter Magic Kingdom l and the other two along Main Street. They have different areas: home, celebration, fashion. They even have a baby section. You can find pretty much anything you would like, toys, staffed animals, ears, hats, socks, magicBands, pins, clothing, bake items, home decors, nuiMOs, pencils and books and much more. In the central area of Emporium there is the celebration section which is dedicated to WDW 50th anniversary. Has lots of items, just mind they sell quick. They have tons of t-shirts available with different designs. Lines to check out are usually long so I'd advise to use Mobile check out, that's what I usually do. CMs are terrific, very knowledgeable and they go the extra length to check if the item you are looking for is still available or in other sizes in their store, it happened to me multiple times."

"This is most definitely one of the best places to find Disney merchandise. The shops are decorated perfectly and have a wide range of Disney clothing, toys, Mickey ears etc. Also note that this shop runs nearly the whole way down Main Street, so to avoid crowds or the weather travel through here. Much of the merchandise here can be found elsewhere, whether that be online or in other stores outside Disney for cheaper. It is an expensive exercise purchasing at Disney, so it’s always good to keep that in mind."